If you like Underhill, this soap gives you a full-body experience and is a great complement to the cologne and / or deodorant. Price-wise it’s a bit on the high side compared to other heavily scented bars on the market that are much bigger (Duke Cannon, for instance) - and that’s before they take a chunk out of the middle for aesthetics which also likely reduces longevity. If you love the scent it might still be worth it, but be aware the bar is INCREDIBLY full of red dye that can leave residue on showers, washcloths, etc. Even at a better price point that’s enough to give me pause on re-ordering.